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Marketing Your Business
We commonly hear the phrase, "If you build it they will come". Well, when it comes to your business we'd be foolish to allow that thought to guide our marketing. Unless you are opening a practice in a town where you are the sole provider, you will have competition. If your business is non-clinical in nature, chances are, it's not the only one. Our objective in this section is explore and discuss the many and varied approaches to marketing and promotional activities that can help you grow your business. Even better, we plan to give you some creative and cost effective(i.e., low cost and free) methods of marketing. While marketing has blossomed into a science…it is still not exact. Why…because we are dealing with people...and while we are all somewhat predictable…we are also varied in our response and our patterns of obtaining health care. Though NP's have been around for over 30 years, we are still a "new" and often "untried" professional. The most important aspect about marketing is to be consistent. Marketing is not a chore to be done only when we have some down time. Marketing never stops. Never that is, until you are ready to close up shop.
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Marketing: Business Self Assessment
Barbara C Phillips, NP
Before you can figure out what you need to do to get where you want to go, you've got to decide where you are. Yes, it's geared toward marketing, but you can use this for all sorts of purposes. . . . keep reading
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Marketing an Offline Business Online
Gail Trahd Morris, RN, MSN, CRRN, PNP
As a marketer (and yes, as a health professional you are marketing your practice each time you open your mouth!) you have the unique ability to bring the online marketing efforts of an offline concern to the Internet in way that is effective, efficient and productive. . . . keep reading
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Marketing Your Practice On A Budget, Part One
Barbara C. Phillips, NP
For any practice, the lifeblood comes from our patients. If we have no patients, we have no income and no business. Oftentimes when we think of marketing, we think of advertising which causes us to see dollar signs all over the place. But does marketing have to cost lots of money? Yes and no. . . . keep reading
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July 2008
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Here's what our members are saying ...
"Wow!
What a great site. Very informative."
"I own a New Orleans housecall practice and I am always looking for ways to improve my practice. I'm glad I stumbled across your site… Keep up the great work."
Scharmaine Lawson, DNPs, APRN, FNP-C
New Orleans, LA
"I can't believe I didn't find out about your site sooner."
"It was exactly what I was looking for."
Jim P.
Hot Springs, AR
"The first item I found in your download library made my subscription worthwhile. I'm definitely renewing!"
John A.
Kerrville, TX
"Your site saved the day for me. The video tutorial helped me quickly and solve a problem I've been struggling with for a year.
Robert K.
London, UK
"I can't say enough about how valuable your site has been to our business. The articles and especially the free downloads really are great."
Victor O.
Seattle, WA |
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Who Should Join
